I help Impact organisations turn credibility into cultural power & partnerships.
You already have impact.
What you may be missing is resonance.In today’s world, organisations don’t rise on credibility alone; they rise on meaning, trust, and cultural relevance.That’s where I come in.My Superpower
I help impact leaders uncover the hidden value inside their work
and translate it into narratives, systems, and strategies that people feel, trust, and rally around.Not louder messaging.
Not performative branding.
But cultural value, the kind that builds legitimacy, attracts partners, and shapes influence.Why This Matters NowWe’re living through a shift.
Impact organisations with strong programmes are still struggling to:
- Earn public trust
- Attract aligned partners
- Influence culture or policy
- Stand out in crowded ecosystemsBecause credibility alone no longer moves people.
Cultural value does.The Levers of Value™I created The Levers of Value™ to help organisations understand and activate, the two forces that now determine influence:
- Structural Value
(credibility, systems, capability)
- Cultural Value
(resonance, meaning, trust)When these work together, organisations become:
- Harder to ignore
- Easier to trust
- Ready for partnership, funding, and legitimacyStart HereThe best way to explore this is through a 90-minute Levers of Value™ Diagnostic, a focused strategic session designed to reveal where your real power lies and how to unlock it.
Who This Is ForLeaders and organisations navigating:
- Transition or growth
- Hybrid funding models
- Public trust and legitimacy
- Culture, narrative, or identity shiftsAbout Me
I’m Stella Njogo, a brand & cultural strategist working at the intersection of narrative, systems, and social change.I help organisations discover what makes them powerful and build the structures to transform it into partnerships and power.Ready to begin?
Meet Stella Njogo
A Different Kind of Comms Leader for a Different Kind of Future
I’m a strategic communications and cultural leadership specialist with 12 years of experience shaping narrative, public trust, and digital engagement across Africa’s impact sector.My work sits at the intersection of:
- Development & social impact
- Digital behaviour & youth culture
- Climate & food systems
- Narrative strategy & culture change
- Public trust & policy legitimacyAcross these experiences, one truth became clear:Organisations succeed not just because they deliver value, but because they can signal value to partners, funders, the public, and policymakers.This insight led me to create The Levers of Value™, a framework that helps organisations strengthen both their structural and cultural value so they can compete, connect, and contribute at a higher level, including in policy and public-interest ecosystems.I now work as a Transition Brand & Communications Director, supporting organisations through periods of transition by redesigning their positioning, narratives, systems, and strategic assets.If your organisation is evolving and needs leadership that understands cultural, digital, market, and policy dynamics, I can help.
Proven Impact- Led communications and strategic partnerships for Shujaaz Inc., a two-time Emmy Award-winning youth behaviour change media organisation in East Africa.
- Contributed to African climate storytelling with TED Countdown by leading the strategy and production of strategic comms assets.
- Supported pan-African entrepreneurship training and transition to a hybrid funding model at AWEC, a US-based and Rockefeller Foundation-funded non-profit serving African women entrepreneurs.
- Partnered with coalitions advancing cultural and systems change across the continent.Through my studio, Culture Signals, my team and I scale social innovation by culture leadership training and programs that develop Africa’s next generation of culture leaders.
Art Career
As a storyteller and artist at heart, I have built an art practise as commentary on the power of digital culture.
In 2018, I won a DMA award in Kenya for an experimental podcast on archiving thoughts on modern life that I started as a personal audio diary.
In 2022, I was invited to a month-long residency in Italy to share knowledge and conduct research on art for social change. It was part of the EU-funded ArtXchange program where I collaborated with other African artists to host an open studio session about art for social change.
The Levers of Value™
A Strategic Diagnostic for Organisations Building Influence, Legitimacy & Long-Term Impact
Whether you are shaping a new organisation or evolving a well-established one, there comes a moment when doing good work is no longer enough.You begin to ask:
- How do we position ourselves for meaningful partnerships?
- How do we become fundable, credible, and compelling without losing our soul?
- How do we earn public trust in a noisy, complex world?
- How do we tell our story in a way that truly reflects our value?The Levers of Value™ Diagnostic exists for this moment.It is a strategic process designed to help leaders clarify their organisation’s identity, relevance, and influence, so they can grow with intention, not confusion.Who This Is For
This work supports leaders at different stages of organisational growth, including:🌱 Emerging Organisations (0–3 years)
You may be:
- Defining your identity and value proposition
- Seeking early partners, funders, or collaborators
- Clarifying what makes your work distinct
- Building credibility in new ecosystemsYou don’t need “more branding.”
You need clarity, coherence, and confidence early enough to shape your trajectory.🌳 Established Organisations (5+ years)You may be:
- Navigating growth, restructuring, or leadership transitions
- Expanding into new partnerships or funding models
- Experiencing misalignment between impact and perception
- Seeking renewed relevance in a changing cultural and policy landscapeYou don’t need reinvention.
You need realignment between your mission, your story, and how the world experiences you.What the Diagnostic Actually DoesThe Levers of Value™ Diagnostic helps you understand how your organisation creates value today and how that value is experienced externally.Together, we examine:
- How your organisation is currently positioned
- Where credibility is strong and where it’s assumed but unrecognised
- How your narrative lands with partners, funders, and the public
- Where cultural value is underdeveloped or misunderstood
- What’s needed to strengthen trust, resonance, and legitimacyThis isn’t a branding exercise.
It’s a strategic mirror.⚖️ The Two Levers That Shape Organisational Powera) Structural Value — Credibility
Your systems, programs, governance, evidence, and operational clarity.
b) Cultural Value — Resonance
Your identity, narrative, trust, emotional connection, and cultural fluency.When these are aligned, organisations unlock:
- Stronger partnerships
- Greater funding confidence
- Deeper public trust
- Long-term influenceWhen they’re misaligned, even strong organisations struggle to be understood.🧭 What You’ll Walk Away WithAfter the diagnostic, you’ll receive:
- A clear picture of your organisation’s current value profile
- Insight into what’s strengthening or limiting your influence
- Strategic direction for positioning, partnerships, or growth
- Language you can use to articulate your value with confidenceYou’ll leave with clarity not overwhelm.🌱 Who I Work WithI work with leaders who:
- Care deeply about impact and integrity
- Are navigating complexity, growth, or transition
- Want to lead with clarity rather than noise
- Are open to reflection, strategy, and honest insightThis work is especially valuable for:
- Founders and Executive Directors
- Leadership teams and Boards
- Networks, coalitions, and alliances
- Organisations shaping culture, policy, or public trust🌍 About the WorkI’m Stella Njogo, a brand & cultural strategist working at the intersection of narrative, systems, and social change.Across my work with youth culture, climate initiatives, food systems, and entrepreneurship networks, I’ve seen that organisations rarely lack impact; they lack language, structure, and resonance to carry that impact forward.The Levers of Value™ is my response to that gap.It helps organisations translate what they do into what the world can feel, trust, and support.🔑 Ready to Explore Your Levers of Value?If your organisation is preparing for its next chapter, whether growth, transition, or deeper influence, this diagnostic is a powerful place to begin.
Services I offer
✔ The Levers of Value™ Diagnostic
Most organisations have credibility.
Few have cultural power.The Levers of Value™ is a strategic diagnostic that helps you uncover what makes your work resonate and how to turn that resonance into partnerships, legitimacy, and lasting impact.Output: A 3–5 page leadership memo.
✔ Transition Brand & Communications Director (12–24 months)
A time-bound fractional executive role where I lead:
- Organisational repositioning
- Narrative and value proposition design
- Asset architecture (pitch decks, website logic, case studies)
- Communications systems design
- Cultural value integration (5Cs)
- Public trust & policy legitimacy support
- Capability transfer and clean exit
✔ Thought Partnership for LeadersStrategic advisory for CEOs, founders, and impact leaders navigating narrative, governance, public trust, or policy communications challenges.
✔ Personal Branding and Influence for Leaders (SokoShapers™)A program I designed under Culture Signals Lab to help leaders:
- Clarify their leadership identity
- Build a strong digital presence
- Communicate their mission with clarity
- Create a community around their workAvailable as:
- SokoShapers Cohort
- 1:1 Executive SokoShaper
- Corporate SokoShaper for senior teams
✔ Talks & Workshops
Topics include:
- The Levers of Value™
- Cultural Leadership in Policy & Public-Interest Systems
- Narrative Legitimacy in the Digital Age
- Marketing as Infrastructure
- Building Trust in Hybrid Funding Environments
Let’s Begin a Strategic ConversationWhether your organisation is entering a period of transition, exploring hybrid funding, strengthening public trust, or seeking clearer strategic positioning, I’d love to help you think it through.I work with leaders who are ready to:
- Reposition their organisation for a changing landscape
- Build communications systems that actually support strategy
- Strengthen cultural and structural value
- Increase partnership, investment, and policy legitimacyIf that’s you, please reach out using the form below or email me directly.Together, we’ll explore where your organisation is, what’s shifting, and whether The Levers of Value™ framework can support your next phase.
artist profile
Stella Njogo is a multidisciplinary artist working across writing, sound, and media.
Her practice explores the intersections of culture, identity, and collective memory, often through experimental formats that move between the digital and the analog.Selected Projects2016 – 2018 | Creative Blogging
Initiated a body of writing on pop and digital culture through a Medium publication, which has since evolved into Culture Signals Lab.2018 | Kalongolongo Life
Developed an exploratory podcast named after the Kenyan childhood role-play game. The audio diary series, composed of 5–10 minute episodes, was awarded Best Use of Podcast at the 2018 DMA Awards in Kenya.2022 | Santuri Music Producer Programme
Selected for Santuri’s music production programme, producing an original soundscape presented at the cohort showcase.
Listen to it here.
2022 | ArtXchange Residency, Italy
The residency was about knowledge exchange and exploring art as a tool for social change.
I produced an installation (I am Not an Actor) -pictured below, that highlighted how we change when we engage in digital spaces. An accidentally intentional self-evolution in the internet culture.
It featured the installation, a silent film on loop(Silence on Set), and a live performance piece at the Open Studio Day with other African artists.
2024 – Present | Cultural Blogging
Resumed publishing cultural essays on Medium, reflecting on the role of Kenyan Gen Z movements in shaping civic and cultural discourse.2025 | Digital Creator
Developing a YouTube-based review show examining how media shapes culture through contemporary African perspectives.Artistic StatementThrough her work, Stella Njogo investigates how culture is lived, contested, and re-imagined in everyday life.
Her practice aims to document emerging shifts while proposing new modes of storytelling across platforms and generations.